Portfolio

Custom Squarespace websites we’ve built, each reflecting a value and principle we love.

STORYLINE

A website homepage and mobile view screens for Rise Digital, a Google Workspace consulting service, displaying a headline about empowering teams with Google Workspace, a call-to-action button to schedule a consultation, and an announcement banner.

ORIGINALITY

Wedding website homepage showing a bride and groom exchanging vows outdoors, with additional images of the wedding ceremony and text describing wedding planning services.

Thank you, kind stranger!

My spines may look sharp, but they’re my superpower for thriving in harsh conditions.

When we hugged, my power rubbed off on you. You now have my strength to flourish no matter where you are planted!

KINDNESS

EMPATHY

A website on a tablet and smartphone screens showing a cleaning and organization service called 'Tidy Design Pro', with a calm, minimalistic design and soft pastel colors.

DIGNITY

EXCELLENCE

A website page displaying a professional consultation with three individuals in a meeting room. The page includes a header with the name "Mary Lou Benotto" and navigation links. The main image shows two women and a man engaged in discussion at a table, with a large vase and flowers in the background. Below the image, there is a section titled "Resolution with Expert Guidance" and some placeholder text, along with three smaller images of hands writing, a book, and bust sculptures.

TIMELESSNESS

Screenshots of interior design and home renovation websites showcasing modern, stylish interiors and portfolio examples.

GROWTH

There’s room here for what’s next.

Maybe that’s your project?

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  • The projects are organized in a specific order to communicate larger themes about our business. Each one also stands alone, exploring a different project and lesson.

    If you plan to read multiple, start with the first case study. Otherwise, pick whichever word resonates with you most.

    If none of these words resonate with you, you might be in the wrong place. What are you even doing here?! :)

  • You don’t need to be a web designer to recognize good work. However, you may need to temporarily step out of your mindset as someone looking to hire a web designer, and instead pretend to be a regular visitor looking at another business’s website.

    A website visitor isn't thinking, “Does this aesthetic fit my brand?” They're looking for a business that understands their needs and can help them. Similarly, you can evaluate a website by asking:

    • Is it easy to navigate?

    • Are the messages clear?

    • Does the website help you understand what the business offers and who it's for?

    • If you were a potential customer, would you want to work with this business?

    You can also check the website on different devices to see whether the design is truly responsive.

    Finally, when looking across different projects in a portfolio, consider whether the work feels custom-tailored to each business, or whether it's the same template dressed up in different ways. This can tell you the level of customization to expect for your own project.

  • The creativity in our work is not created through technology or visual design software. It is built through the choices and tradeoffs our clients made to build their businesses with exceptional quality, and our ability to recognize those hidden values and carry them further with a combination of research, empathy, strategy, writing, design, and patience for many revisions before the final product.

    AI can mimic appearances but it can’t build the foundation underneath.

    AI is a great tool, but creativity isn’t computational. In our experience, creativity emerges from conscientiousness — the willingness to stay with the work longer than required, with no extrinsic reward, simply because you care about what you create and want to do the best work you can.

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