Website and logo redesign for a luxury wedding planner

For With Love Events, a Toronto-based wedding planner, luxury isn’t about how impressive things look. It's about stories, personal touches, and meaningful details that express a couple's love in the way uniquely theirs.

The business owner is a primary care paramedic, running a wedding planning business on the side. She makes wedding planning a stress-free experience for couples. This was a special project as we aimed to create a differentiated wedding planner brand - expressive, full of life, personalized, and authentic.

Some of the key design decisions include:

• Colours of passion: Instead of the beige and pale tones common in the industry, we chose a palette rich in depth and colour, with amethyst, ruby, and midnight blue as the leading tones.

• Vibrant photography: Rather than forcing every image into a uniform aesthetic, we let the photography reflect the energy and personality of the events themselves.

• Asymmetry over perfect alignment: Embrace layouts that feel organic, while maintaining enough structure to make reading and navigation easy.

• Wax seal-inspired logo: With Love feels like the sign-off of a love letter, so we turn that idea into a symbol for the brand: an official stamp marking a new chapter in a couple’s story.

This project serves as an example of how creative design requires looking beyond conventions and redefining what familiar labels can mean in ways that resonate with who you serve.