Custom Website Strategy & Design
A strategic website built for business growth
Most websites are designed around a look. This one starts with a plan. Before anything is designed, we work through what your business actually needs your website to do, then build the structure, search strategies, content, design around that.
Investment: Custom quote, starting from $5,000 CAD
Is this right for you?
This service is for you if:
You want more than a redesign — you want a website that's strategically built around your business goals.
You want your website built with SEO and online visibility in mind from the ground up—not treated as an afterthought.
You don't have finished content or a clear structure yet, and want expert guidance to develop it.
You want to see the strategy and plan behind your website before jumping into design.
You want to be involved in shaping the website throughout the process, rather than simply reviewing it and providing feedback once it’s been developed.
It's a good fit for businesses that want to turn their website into a tool for growth, not just a polished online presence.
What's included
Website strategy
Before any design work begins, we develop a clear strategy for your website.
Discovery and goal-setting
Site structure and page planning
Competitive and audience considerations
Positioning and narrative
Content and copywriting
We develop content that attract new audiences and communicate your business accurately.
Page-by-page content support and development
Strategic copywriting for headlines and key messaging
On-page SEO built into the writing process
Custom Squarespace design
We design a fully custom website.
Fully custom page layouts
Responsive desktop and mobile design
Squarespace implementation
Custom functions and integrations
Collaborative process
You're engaged at every stage.
Collaboration and ongoing feedback throughout strategy, content, and design
Virtual meetings
Two rounds of website revisions
Launch preparation
We check the website carefully before it goes live.
Soft launch/ selected customer feedback
Function testing and SEO checks
Final design refinements
Post-launch care
We ensure you get results, not just a website.
Every project includes 30 days of priority support after launch, followed by check-ins at the 4- and 12-month marks to review customer feedback and analytics, and update anything that needs it.
Available add-ons
Depending on your needs, this service may also include:
Brand visual identity - For new businesses, we can design your logo and brand visual guidelines, including colours and typography.
Email system - We help you set up domain and a professional email address with proper security, reducing the risk of phishing and spoofing.
Ongoing website management — We offer a monthly plan to keep your website up-to-date and continuously improved.
Example project: Reposition business value
A website can become outdated even while it still looks good and generates leads. That's what makes it dangerous — you don't notice when it's time for a change. An outdated website doesn't just reflect old practices: it actively reproduces old outcomes, keeping a business stuck at a stage it has already outgrown.
Three years after we built an effective website for Rise Digital, they returned asking to add a new service page. Since the website was still attracting leads, they didn't think it needed to change. But through conversation, we found the website no longer matched the direction their business was heading. The real work wasn't adding a page — it was rebuilding the site's strategy, structure, and messaging to reposition Rise Digital for what it was becoming, so it could start attracting the kind of clients who could grow alongside their new business model.
Work done:
Rewrote content to shift focus from services (what we do) to benefits (what you get).
Communicated Rise Digital’s ongoing partnership model in contrast with the break-fix support model that is the industry norm.
Explained why doing nothing isn’t actually a free alternative, despite having no visible cost.
Adapted the website style to accommodate the copy density by choosing space-efficient fonts and a streamlined color palette, while maintaining the overall friendly feel.
How it works
This process typically takes 6–8 weeks from kickoff to launch, depending on project scope and how quickly feedback is provided at each stage.
Free consultation
A short call to see if we're a good fit and understand what you're looking for.
Discovery & research
We learn about your business through you and also do further research to understand your industry and competition.
Strategy
We use expert judgement to recommend the direction for your website, ensuring it can reach and connect with intended audiences.
Messaging
We work together to develop the content of your website, ensuring the writing is authentic and accurate.
Design & development
We design and develop custom Squarespace websites with SEO and AI visibility built in from the ground up.
Refinement
We test, refine, and prepare your website for a confident launch.
Frequently asked questions
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Most projects are completed within 6-8 weeks after we receive full information about your business. That said, timelines can vary depending on project scope and how quickly feedback is provided at each stage.
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After the discovery & research phase, we will determine what pages the website needs to support your business goals. There's no set page count. We optimize for outcomes, not outputs. We don’t want to build the biggest website your current budget allows - we want to build a strong foundation and exactly what you business needs to grow to its next stage.
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Yes, but we ask clients to come in with some clarity already, whether that's existing presentations, internal documents, or thoughtful answers to our discovery questions.
We're not copywriters who'll write whatever helps close a sale or pleases the client. Integrity and truthfulness are critical parts of our core values. We will scrutinize every line we helped writing to ensure there is no “3 parts truth, 1 hidden lie”.
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Two rounds of website revisions are included. You’ll also be engaged throughout the entire process from strategy, content, to design direction - before the website getting built.
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Every project includes 30 days of priority support right after launch, plus check-ins at the 6- and 12-month marks to review analytics and update anything that needs it. If you'd like ongoing support beyond that, monthly Care Plans are available. We can provide further details during the free consultation.
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If your project seems like a good fit, we’ll email you within 24 hours to book a virtual meeting. We’ll ask questions about your business, discuss a general direction for your website, and answer any question you have about the collaboration process. After the meeting, we will send a custom proposal with estimated timeline, scope and quote.