Interior Design Website Redesign: Dadapt
After seven years in business, Dadapt (New York) had built a strong reputation—with award-winning work and features in major publications—but their website still reflected the early days of the business.
We reimagined the website from both a content and design perspective to better reflect their current reputation and attract higher-quality clients. The process began with defining a buyer persona, which helped narrow down portfolio projects and simplify the overall website experience. We then refined the website copy, improved page flow, and updated elements of their visual identity through typography and colour.
The result is a streamlined website that feels simple, elegant, and aligned with the quality of their work—helping drive increased leads and followers shortly after launch.
Live website may have changed from the original version.
TESTIMONIAL
“My website was lost and lacked a cohesive flow before. After the redesign, the Dadapt website is easy to navigate, user friendly, and fresh!
I absolutely love the style and how well the brand voice came together. I have had an array of professional colleagues admire the new website and praise the new look and feel. The easy navigation of the site has allowed a surplus of admirers and potential clients to contact me directly.
Taylor has been a blessing throughout the entire website design experience. Her attention to detail is seen through her interactions and patience in understanding the company's needs and the task at hand.”
— Shari, Founder
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