Is this right for you?
This service is for you if:
You want more than a nice design. You want a website crafted specifically to reflect your business’s strengths, differentiation, and brand qualities, helping you attract aligned clients and grow your business.
You want your website built with SEO and online visibility in mind from the ground up—not treated as an afterthought.
You don't have finalized content or structure yet, and want expert guidance to develop it.
You want to understand the strategy for your website before jumping into design.
You want to be involved in shaping the website throughout the process, rather than simply reviewing it and providing feedback after it’s been developed.
What's included
Website strategy
Before we discuss anything about design, we:
Understand your business, industry, competitors, and different client profiles
Connect business priorities and opportunities to the website plan
Determine how the website should communicate through structures, content, and user interactions
Content and copywriting
We develop content that communicate your business accurately and attract aligned clients.
Page-by-page content writing from original ideas, not copying competitors or using AI
On-page SEO built into the writing process
Clear, concise writing that makes complex ideas easy to understand
Custom Squarespace design
We develop a fully custom-designed website.
Website style guide (colors, typography, spacing, icons, distinctive elements…)
Custom page layouts
Responsive desktop and mobile design
Custom functions and integrations as required
Collaborative process
You'll be engaged at every stage for collaboration and feedback
Online video meetings for collaboration, emails for simple communications
Two rounds of website revisions
Launch preparation
We check your site carefully before launch:
Function and links testing
SEO and loading speed checks
Final design refinements
Optional pre-launch customer feedback
Post-launch
Quality guarantee: If you find an error in our design or technical work, we’ll fix it at no additional cost.
First-year review & update: At the 4- and 12-month marks, we review customer responses and analytics, and make refinement updates if necessary.
Available add-ons
Depending on your needs, this service may also include:
Brand visual identity — We can design or update your logo and brand visual guidelines, including colours, typography and templates.
Email system — We can set up your professional email address with proper security settings, reducing the risk of phishing and spoofing.
Ongoing website management — If you don’t want to manage your website after launch, we offer different levels of ongoing support to suit your needs and budget.
Example project: Reposition business value
A website can become outdated even while it still looks good and generates leads. That's what makes it dangerous — you don't notice when it's time for a change. An outdated website doesn't just reflect old practices: it actively reproduces old outcomes, keeping a business stuck at a stage it has already outgrown.
Three years after we built an effective website for Rise Digital, they returned asking to add a new service page.
Since the website was still attracting leads, they didn't think it needed to change. But through conversation, we found the website no longer matched the direction their business was heading. The real work wasn't adding a page — it was rebuilding the site's strategy, structure, and messaging to reposition Rise Digital for what it is becoming, so it can start attracting the kind of clients who can grow alongside their new business model.
Our work:
Rewrote copy to shift focus from services (company-centered) to outcome transformation (client-centered).
Communicated Rise Digital’s ongoing partnership model in contrast with the break-fix support model that is the industry norm.
Showed clients why doing nothing isn’t actually a free alternative, despite having no visible cost.
Adapted the website style to accommodate the new copy density by choosing space-efficient fonts and a streamlined color palette, while maintaining the overall friendly feel.
Featured in:
Testimonials:
“When I first spoke with Taylor, it was immediately clear that she was highly articulate, professional, and incredibly competent. Communicating complex scientific ideas to the general public is challenging, but Taylor designed a website that clearly conveyed our message and helped users take the right actions. She made sure the website did the hard work for us.”
— Dr. Edward Hockings
“Working with Taylor and her team was a breath of fresh air, and I do not say that lightly. She has so much knowledge and never made me feel like my ideas were too challenging to execute, something that I always felt with people I worked with before Taylor and her team. She launched my website and made the process seamless.”
— Alexandria Darin, business consultant
How it works
A website strategy and design project takes between 6-12 weeks, depending on project scope, business priorities, and how quickly feedback is provided at each stage.
Free consultation
A short call to see if we're a good fit and understand what you're looking for.
Discovery & research
We learn about your business, industry, competition, and different customer profiles.
Strategy
We recommend strategies for your website to reach and connect with aligned audiences.
Messaging
We work with you to develop content, ensuring it is authentic and accurate.
Design & development
We create your website with SEO and AI considerations built in from the ground up.
Refinement
We test, refine, and prepare your website for a confident launch.
Frequently asked questions
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A website strategy and design project takes between 6-12 weeks. The timelines can vary depending on project scope and how quickly feedback is provided at each stage. We also take into consideration your business priorities and deadlines when planning the timeline as there are benefits to both an accelerated approach and a slower pace.
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After the discovery & research phase, we will determine what pages the website needs to support your business goals. There's no set page count. We optimize for outcomes, not outputs. We don’t want to build the biggest website that your budget allows - we want to build a strong foundation and exactly what you business needs to grow to its next stage.
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Yes, but we ask clients to come in with some clarity already, whether that's existing presentations, internal documents, or thoughtful answers to our discovery questions.
We're not copywriters who'll write whatever helps close a sale or pleases the client. Integrity and truthfulness are critical parts of our core values. We will scrutinize every line we helped writing to ensure there is no “3 parts truth, 1 hidden lie”.
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Two rounds of website revisions are included. You’ll also be engaged throughout the entire process from strategy, content, to design direction - before the website getting built.
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Every project includes 30 days of priority support right after launch, plus check-ins at the 4- and 12-month marks to review customer responses and make refinement updates if required. If you'd like ongoing support beyond that, monthly Care Plans are available. We can provide further details during the free consultation.
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If your project seems like a good fit, we’ll email you within 24 hours to book a virtual meeting. We’ll ask questions about your business, discuss a general direction for your website, and answer any question you have about the collaboration process. After the meeting, we will send a custom proposal with estimated timeline, scope and quote.