Website Strategy & Planning
Website strategy for businesses that need clearer priorities, practical recommendations, and confidence in their next steps.
Who this is for
This service is a good fit for businesses that need more clarity before making major website decisions.
Common examples include:
businesses with outdated or overly complex websites
businesses preparing for a redesign or migration
organizations with multiple competing priorities
businesses with complex offerings
new ventures that need strategic clarity before building their first website
You may be here because:
your existing website feels outdated
your navigation has become messy
your services or offerings feel confusing online
your website has many pages—but still isn’t delivering results
you’re unsure what your website actually needs next
you’re worried about making expensive website mistakes
How we help
Depending on your website’s needs, this strategy service may include:
reviewing your existing website
identifying structural and usability issues
improving messaging and offerings clarity
simplifying website navigation
defining website goals and priorities
identifying SEO opportunities
creating visual recommendations or mockups
What you’ll leave with
By the end of this process, you’ll have:
clearer priorities
practical recommendations for improving your website
less guesswork during implementation
greater confidence in your next steps
Implementation can happen with me or your internal team—depending on what makes the most sense for your business.
Testimonials
“Taylor instantly got my business vision and was able to provide pointed steps to develop a website for my desired impact. I was really impressed not only by her knowledge but her empathy and ability to relate my vision to the website.”
— Kay, Sincerely Teaching (Toronto, ON)
“Understood my very unique SEO needs and offered creative and intelligent CUSTOM recommendations. Very well organized with a concise and easy-to-follow plan.”
— Desirée Alarie, Realtor (Winnipeg, MB)
This process goes deeper than a typical website audit
Depending on your business, this process can involve stakeholder interviews, reviewing internal goals, evaluating how your current website works for both your business and visitors, identifying underlying issues, and exploring multiple paths forward.
You’ll have opportunities to provide feedback throughout the process so the final recommendations feel practical, actionable, and realistic to implement.
How the strategy process works:
Research & review
We gather information through stakeholder conversations, review your existing website, and identify what’s currently working—and what isn’t.
Strategy draft & discussion
I create an initial strategy recommendation covering priorities, opportunities, and potential solutions. We review it together and refine based on your feedback.
Finalized strategy
You’ll receive a clear set of recommendations and next steps for improving your website with more confidence.
Investment
Strategy projects start at $1,500
Make your next website investment with more clarity
Tell me what’s not working and we’ll figure out the right next step.
FAQs
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Jumping into working with a designer/developer before having a clear understanding of the current issues and all possible solutions can cause several problems:
investing in a full redesign when smaller improvements could have been enough
carrying underlying issues in messaging, navigation, or SEO into a new website
dragging out implementation due to a lack of clarity
missing opportunities to improve your website in ways you may not have considered
This strategy phase helps you make more informed decisions before moving into implementation.
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No.
You’re welcome to implement the recommendations with me, your internal team, or another partner. This strategy process is designed to help you make better decisions—regardless of who handles execution.
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Strategy projects can take one to several weeks, depending on the complexity of your website, number of stakeholders, and how quickly feedback is provided.
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While I specialize in Squarespace design and implementation, this strategy service is intentionally platform agnostic. The goal is to help you make better website decisions—regardless of where your site currently lives.
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Ideally, strategy happens before implementation begins.
However, if you’ve already started the design and development work and realized more clarity is needed, I can still help.
The process may look slightly different from a typical strategy engagement. I’ll work with what has already been completed while making sure the most important issues are identified and resolved before more time and resources are invested.
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Yes.
Every strategy project includes reviewing opportunities to improve search visibility—whether that’s content structure, technical foundations, site organization, or broader SEO priorities.