WEBSITE
Interior Designer Squarespace Site: Dadapt
INDUSTRY: HOME | STYLE: MINIMALISTIC, ELEGANT
After seven years of business, the Dadapt brand has garnered a strong reputation with work featured in magazines and won awards. However, they still had the website built from the early days of the business. Our job was to reimagine the website from content to design to reflect the current reputation and ultimately, help the business attract more clients.
For a designer’s portfolio, what is excluded from the website is equally important to what’s being shown. We began first by creating a buyer persona. This helped us narrow down the number of portfolio projects and simplify the website experience. Next, we rewrote the website’s copy to create a connected flow between all the pages. We made changes to the brand's visual identity, specifically with colour scheme and typography.
The result is a streamlined, simple yet elegant website. Dadapt gained increased leads and followers immediately after the website launched.
Live website may have changed from the original version.
TESTIMONIAL
“My website was lost and lacked a cohesive flow before. After the redesign, the Dadapt website is easy to navigate, user friendly, and fresh!
I absolutely love the style and how well the brand voice came together. I have had an array of professional colleagues admire the new website and praise the new look and feel. The easy navigation of the site has allowed a surplus of admirers and potential clients to contact me directly for design consultation and for information which is amazing!!!
Taylor has been a blessing throughout the entire website design experience. Her attention to detail is seen through her interactions and patience in understanding the company's needs and the task at hand. She takes the time to educate you along the way and help you to trust the process.
Taylor is keen on using her techniques and blending it with your desired outlook to achieve success and shared happiness for the final product. Her approach to envisioning your digital design needs is fantastic and I would highly recommend her to any company and individual with website and branding challenges.”
— Shari, Dadapt Founder
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