Meet Our Business

We are a boutique brand and web design business. We work with soul-aligned passionate people - ie. those who do what they do for love and excellence, not just for paycheque. These folks work hard without asking for immediate rewards and do the right things even when nobody is watching. It is always an honour for us to bring their vision to life.

Heyo! I’m the designer behind all of this

(and hopefully behind your future brand and website ^^)

I debated whether to write a personal story, or keep the bio cool and profesz. In the end, I decided to share my personal story of how I become a web designer, because it explains why craftsmanship and client relationships are so important for me. 

If I bore you at any point, feel free to skips reading and book an intro call instead ^^

Here’s my story: 

Growing up, my parents have always warned me against creative endeavours. They said most artists are poor and crazy, except a few highly gifted. Because of this mindset, I was deeply afraid of allowing my creativity.

I studied business and worked in marketing, business analysis, and eventually UX research. However, there was something within that kept calling me towards a creative career — a yearning to know what’s on the other side of my fears. 

So I began learning web design. Every month, I analyzed 40-50 websites to create my own designs. This rigorous process slowly built a bridge from my analytical brain to the creative side. 

During the first few years, my work wasn’t great. I frequently thought about giving up. But every time I left, a discovery or unexpected opportunity would come up, as though fate was calling. Eventually, my work quality improved to the point where I could make a living.

Though it has been so many years, designing still fills me with an immense sense of happiness. Whenever I finish a design, I can’t help dancing around the room and even shed tears sometimes. 

I’m grateful for every client who has allowed me to continue being a designer. No matter how the business grow, my brand commitment remains the same: to treat every client as if they were my first, last, and only client.

the spirit inside me

What’s different about working with us

While it’s mainly a solo business, the website say “we” because I have help from various incredible collaborators who take care of things I couldn’t do myself.

Details

We examine and refine every element of your website to optimize for the user experience and stable performance.

Original

We don’t use templates and AI, but listening to make a unique design just for you. We take time to find the best solution for your business.

Holistic

We balance your business goals with user needs, striving for excellence at three levels: first impression, user experience, and impact.

One of my mission is to enable more independent and self-empowered creatives. I do that through supporting business owners, and also by mentoring young talents (under 35 years old).

In this mentorship, I won’t tell you what to do to achieve your goals or even to avoid mistakes. What I offer is guidance for you to overcome challenges and love your unique journey. We’ll find a creative practice that fit your strengths and current skill level.

If you’re interested, send me an email. Tell me where you’re at and what you’d like to become. I’ll book a 30-minute assessment for us to chat and get to know each other.

Mentorship Program

Let’s Connect 

While I love talking to a screen as much as the next introvert, it just doesn’t have the same quality as a 1:1 conversation. So let’s turn this into a two-way conversation:

🤝 If you’re interested in building a brand or website together, click on Work Together and fill out the form for intro call.

☕️ If you feel called to connect with me for any other reason, fill out the Say Hello form.